AWOL: Air Water Or Land

reach adventure seeking travelers with AWOL

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This Is A.W.O.L.

Hyper-focused on outdoor adventure travel, targeting millennials/multi-generational travelers, AWOL is the new standard of travel TV, made for the next generation of travelers. Premiering on Amazon Prime in 2019, AWOL is not about the host but about capturing genuine experiences, places, and stories, inspiring viewers to travel to, document, and share their adventures in these untapped locations. An episode of AWOL should feel familiar to long time visitors, locals, and newcomers alike. It's fresh, it's fun, it makes viewers want to get off the couch, get outside, try new experiences, flavors, and customs, and say ‘yes’ to those unforgettable moments of spontaneity that only happen when we travel and embrace the great outdoors.


ABOUT THE SHOW

AWOL - Air Water or Land is the newest travel series premiering on Amazon.com’s streaming video channel, Prime Video, hosted by adventure traveler, Angel Verde. Each episode is focused on one geographic area. 

Angel is a Honduran immigrant (and Air Force Veteran, Bonus!) with the rest of the AWOL team being just as diverse which gives you the opportunity to align with a brand who is made up of a highly sought after level of diversity lacking in the media, travel, and outdoor industry.

Amazon Prime Video places AWOL on one of the largest streaming networks in the industry reaching millions of subscribers. AWOL has non-exclusive distribution rights which allows us to package each season for broadcast syndication aftering it’s original airing online.

Insider Notes

  • Angel and his team have decades of experience producing compelling visual content.

  • Most episodes of AWOL are shot in five to six days with a three person cast and crew.

Watch a full episode on YouTube or Prime Video


Media Assets and services we can offer

B-Roll VIDEO

In addition to product placement on our show, social media, and website, our professional video production team captures stunning b-roll footage that we can then deliver to you.

  • Organized by subject matter

  • HD, 1080p, 10 -bit, 4:2:2 video files

  • Destination ownership in perpetuity

  • Delivered on hard drive

 

Still Photography

We capture candid still images while on location that serve many uses. Whether for press or social media promotion, these images add even more value to the media assets we can provide.

  • All Photos Are Full-Size, High Resolution Images
    (Large enough for most print needs)

  • 2 - 4 Edited Photos From Each Location/Activity

  • Full Commercial Right for Use

  • Professionally Edited and Color Corrected


Fully edited commercial or social content

We’re a content producing machine! Take things a step further and use our team and the locations we film in to help produce dynamic, on location commerical videos, or clever social video content.

Traditional Commercial Promos

 

Social ready clips

Industry Reference

"Working with AWOL's team of professionals was a joy. From planning to execution, the process was made easy with strong communication and industry expertise. The response from our feature in AWOL on social media and the traveling public has been overwhelming. Angel has a passion for the outdoors that conveys superbly on camera and makes this a must-do project for all destination marketing organizations."

Maureen Kelley, Nelson County Virginia, Director of Tourism and Economic Development

 

“We can’t wait to see Northeast Tennessee told the way AWOL and Angel tells stories. They were so easy to work with, on time and schedule every day. What a great crew.”

Alicia Phelps, Northeast Tennessee Tourism Association, Executive Director

Our Past Clients 

 

DEI - Diversity, Equity, Inclusion = It matters to us

Angel is breaking new ground as one of the only Latino hosts in North American travel media/TV and we believe in the importance of doing our part to show diversity, equity, and inclusion (DEI) in both the tourism and outdoor industries. Our team is diverse with immigrants, people of color, and LGBTQ all represented, and when it comes to how we film each episode of AWOL, DEI is at the top of our list of priorities. Working with AWOL, you can attach your brand to that same mission to spread diversity in underrepresented industries and in media.

DEMOGRAPHICS

Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips. 

As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.

 

What they're looking for

EXPLORING
78% are looking for thrilling & active vacations, as opposed to lazy trips. 
LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as a part of their vacations.
EATING
98% want to experience the local cuisine, yum! 

WHO IS AWOL REACHING

  • 60% Female - 40% Male

  • Singles, couples, multi-generational families

  • Ages 25 - 54

  • 65,000k+ Income (140,000k +/- household )

  • College Educated

  • Top Ranking Countries: USA, UK, Spain, Mexico & Central America


Our metrics are gathered from our pilot episode which went live on Amazon Prime in August 2018.

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Subscribers by Market(2017)

NORTH AMERICA: 31.8 Million
UK / EUROPE: 7.1 Million
Other: 6.2 Million
LATIN AMERICA: 1.5 Million

CURRENT RANKING

Search under, Outdoor Travel: First page hit
Reviews & Rating:
16 reviews, 5 star rating
Peak Watch Days:
Tuesday & Thursday


PROJECTED SEASON 1 DESTINATIONS

 
  • West, Texas

  • TBD

  • TBD

  • Nelson County, Virginia

  • Northeast Tennessee

  • Currituck County, North Carolina


MEet OUr Team

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Based out of Virginia, our production collective is comprised of award winning visual creatives and adventure lovers who have worked together on commercial and corporate campaigns over the past 7 years. If you’d like to learn more about out team in depth, visit our company masthead.

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Angel “David” Verde
Host & Showrunner

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Brian Yohn
Creative director and GRAPHIC DESIGNEr

David Franusich
DIRECTOR OF PHOTOGRAPHY

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EMILY BARKER
PR & SOCIAL MEDIA

Lauren Fulton
Production Manager

Christina O’Connor
Series Co-Creator

 
 

Brand Partner Sponsorship Levels & SERVICES

 
 
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Season 1 Episode partnership Services & Pricing

Below are our basic brand partnership rates and general info of what each level includes. Speak to our team to negotiated specifics.
Think you’d like to get something a little different from varied levels of sponsorship? Let’s talk! We love finding creative ways to work with our partners. It’s all about everyone getting something they love and can use to grow.

 

LEVEL 1 PARTNERSHIP
$2,000.00
(available for multiple episodes)

  • Product placement in single episode of AWOL

 

LEVEL 2 PARTNERSHIP
$3,500.00
(available for multiple episodes)

  • All of the above

  • Single episode title sponsorship featured in title cards during episode

 

LEVEL 3 PARTNERSHIP
$5,500.00
(available for multiple episodes)

  • All of the above

  • Production and candid still imagines with commercial use rights in perpetuity

 

SINGLE EPISODE SPONSORSHIP
$10,000.0o

  • All of the above

  • 2 unique online video promoted on A.W.O.L.s YouTube channel and/or Facebook featuring brand placement and sponsorship

  • B-roll footage from single episode including b-roll of product with full commercial rights in perpetuity

 

FULL SEASON TITLE SPONSORSHIP:
$50,000.00

  • Product placement in at least 2 episodes of AWOL

  • Episode Sponsorship title cards featuring Your Destination Logo with voice over twice in each episode

  • Episode Sponsorship Featured on Website, and in applicable press and online content

  • Production and candid still imagines with commercial use rights in perpetuity from multiple episodes

  • B-roll footage from multiple episodes including b-roll of product with full commercial rights in perpetuity

  • Press Release to all press contacts announcing partnership

  • Announcement of partnership/filming/episode in email newsletter

  • 5 unique online video promoted on A.W.O.L.s YouTube channel and/or Facebook featuring brand placement and sponsorship

  • 1 - 30 and 1 - 60 second promotional spot for online or broadcast use (your choice).

  • Sponsored content on Social Media and airwaterorland.com website promoting or spotlighting your brand.

 

In-Kind/Trade/Exposure Partnerships

It takes thousands of dollars and hundreds of working hours from our very small, yet immensely talented team to produce a single episode of AWOL. We invite or pursue partnerships with like minded brands who not only want to use the AWOL TV series as a vessel to reach new customers and acquire quality media content for marketing, but also to collaborate in a equal partnership that both our brands can be proud to be apart of. We are always open to negotiating ways to work with amazon brands and know we can produce strong content that you’ll benefit from. With that said, in-kind, trades, or exposure only deals not only put a strain on our already limited financial resources, it supports a practice that takes advantage of creative professionals who are trying to make a living or build their careers. Therefore, we respectfully decline any such offers that are not paid and cover known expenses we’d face to place your brand inside our show but welcome all brands to reach back out when the opportunity for a paid-partnership is available.

~ Angel & Team AWOL.


AWOL's Website Performance

Airwaterorland.com

A.W.O.L.'s website went public in March 2018. As we have begin to add content, our site visits have grown with it. The A.W.O.L. site hosts a variety of content from each episode and destination featured on our show that drives online search traffic to our page, and your destination. From behind-the-scenes footage, bonus features, travel tips, and promotional editorial articles, this wide range of content digestion meets the modern traveler's research habits, wants, and needs. 

Monthly Page Visits

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A.W.O.L. Target AUDIENCE - Millennials

those they influence 

Why Millennials?

Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips. 

 

As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.

  

 

Breaking down Millennials - Just the 87 Million in the USA

 
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                            *Google
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Google is king

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What they're looking for 

EXPLORING
78% are looking for thrilling & active vacations, as opposed to lazy trips. 

LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as apart of their vacations.

EATING
98% want to experience the local cuisine, yum! 

 

Networks & studios we've worked with

Travel Production Experts  

A.W.O.L. is the 4th travel program DVE Studios has been on production with; this being the 2nd fully-produced travel series by our team. Each time, we continue to produce higher quality video content, growing viewership, and promotion to locations. Combined, we have over 20 years of experience, delivering the highest quality lifestyle, outdoor, and travel content.

 
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YouTube is a vital marketing and promotional tool in your social media arsenal as it adds video to online travel search results for your area. In addition to it's versatile use and presents on it's own platform, YouTube is easily embedded into websites, e-newsletters, and online articles about your destination.

 

Recent YouTube Performance

VIDEOS FOR CLIENTS 

DVE - Studio Original Content 

 

DJ Tech Tools
(Non-Travel Related)
# of Videos Produced For Client: Ongoing
Channel Subscribers: 277K
Average Video Views: 25,000

PaddleTV
(Paddle Sport Travel)
# of Videos Produced For Client: 4
Channel Subscribers: 30K
Average Video Views: 4,000

Other DVE Studio Originals
(Promos/short firms, etc)
# of Videos Produced: 50+
Number of Channels: 4
Average Video Views:
Varies by Video Theme

Souther Street Style Tour
(Retail/Fashion/Lifestyle Travel)
# of Videos Produced: 6
Channel Subscribers: 31
Average Video Views: 3,000

 
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F.A.Q on COST

OUR MARKETING BUDGET IS SMALL BUT WE WANT A.W.O.L. to visit OUR AREA. 

  • Don't give up on the idea until you discussion your wants and needs first so we can really narrow in on a solid proposal.

how does the final proposed cost get determined? 

  • Using the price listed above. The final cost would be $17,000 + Whatever travel, lodging, food/hospitality, activite cost not covered by you = total cost

How much does Travel, lodging, food/hospitality, and activities typically run? 

  • It varies from location to location, but for most production trips in the continental US that required air travel, our crew needs $3,000 - $5,000 to cover these expenses. 

Is the price listed above your firm production cost? 

  • The production cost listed above is our most ideal starting point for services and content delivered by our video production crew, but you can opt out of some items to help bring your budget to a more manageable and feasible range. 

What are some OPTIONs to help subsidies our investment?

  • We recommend finding neighboring partners other invested parties in your area (corporations, large retailers, etc..) to partner up as well. We can help that conversation so they know what they can gain from working with you and Team A.W.O.L.. 

Are their grants available to help fund production? 

  • Many state film offices offer grants to assist the filming and production of TV or movie production. State level tourism offices also will often have funds set aside to offer smaller locations to help fund marketing and promotional efforts. 
 
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A.W.O.L. Long Format Production options

The final production cost is based on travel, hospitality, lodging, activity and support, with additional production/service cost options. See below for estimated costs.

 

OPTION 1 - $17,000 +

INCLUDED DELIVERABLES

  • On-location for 4–5 days
  • 1–2 activities filmed per day
  • Location featured in a single episode on A.W.O.L.
  • Location promoted on airwaterorland.com blog, additional travel information, behind-the-scenes, and web-exclusive videos
  • 3 unique web highlight clips, hyperlinked and promoted on A.W.O.L.’s YouTube channel and/or Facebook
  • Full catalog of B-roll footage delivered in approximately six weeks (Commercial rights included)
  • Select number of still images from activities filmed
  • 1 Edited commercial spot for your use (15 or 30 second)

Option 2 - $14,000 +

INCLUDED DELIVERABLES

  •  On-location for 4–5 days
  • 1–2 activities filmed per day
  • Location featured in a single episode on A.W.O.L.
  • Location promoted on airwaterorland.com blog, additional travel information, behind-the-scenes, and web-exclusive videos
  • 3 unique web highlight clips, hyperlinked and promoted on A.W.O.L.s YouTube channel and/or Facebook
  • Select number of still images from activities filmed
  • Full catalog of B-roll footage delivered in approximately six weeks (Commercial rights included)

Option 3 - $12,000 +

INCLUDED DELIVERABLES

  •  On-location for 4 days
  • 1–2 activities filmed per day
  • Location featured in a single episode on A.W.O.L.
  • Location promoted on airwaterorland.com blog, additional travel information, behind-the-scenes, and web-exclusive videos
  • 3 unique web highlight clips, hyperlinked and promoted on A.W.O.L.s YouTube channel and/or Facebook
  • Select number of still images from activities filmed

Approximate travel, hospitality, lodging, activity and support cost
* Average cost for continental U.S. locations ranges from $4,000–$6,000 USD
* Average cost for international locations varies based on location; the largest cost is often airfare
* International destinations require interpreters, ground transportation with a commercially-licensed driver (large passenger vans or small buses), and in some locations, security

 

 

à la carte

*Only available when in additional to package option 1, 2, or 3

 
  • Full B-Roll catolog from shoot: $2,000

  • Broadcast-ready 60- and 120-second spots: $3,o00

  • Broadcast-ready 15- and 30- second spots: $3,000

  • 1–3 minute web-based promotional video branded for your use: $3,000

 
 

Sustainable and mindful tourism - Environmental PSA

Contributing and advocating the well being of the communities and environments we visit, play
and vacation in matters to all of us – not just the locals. This is one of the more important underlying messages we share on our show, so here’s an opportunity to highlight it in a big way!

Woven into the storyline of one of our segments in each episode of A.W.O.L, we bring awareness to the conservation efforts being made in your area. We will distribute the extended segment directly speaking of your efforts of sustainable and mindful tourism through AWOL’s online community and deliver this segment to you for reuse online as well.

Whether it’s collecting litter on the beach, protecting wildlife habitats, advocating for protected public land and recreational areas, planting a native tree, or using reusable bags at the local market; together, we can encourage a healthier planet.

portfolio

Our team has worked together and independently on projects for local, regional, and national clients. Our collaborative offers these skills to you! Take a look at some of our past work.

Our Past Clients 

 

Watch preview segments of AWOL


SOCIAL MEDIA VIDEO MARKETING

Our digital video (web/social media content) is built for fast engagement, easy digestion and share-ability for marketing locations. Unlike the series, these videos are info packed with accompanied footage to get travelers a focused literary for visiting your region. 

OUTDOOR FILM PROJECTS

One of our recent short films projects called P♀WER PLAYERS tells the stories of real women who challenge the ever present societal gender norms and stereotypes by leading careers in various professional fields then spend their free time doing outdoor adventure sports. 

 

Other Non-Travel Related WOrk

 

Marketing strategy for each episode

Marketing our series doesn't just help the success of our series, it draws new viewers and potential travelers to learn about your area. 

Traditional Media Press Approach: Traditional press and news outlets continues to be one of the most powerful ways gain a organic and authentic buzz, which is why we dedicate at least 10% of our baseline production budget and roughly 40 + working hours by our PR and marketing team to promote and spread the word for each and every single episode of our series. We submit stories to regional/state news near your location, national and international news publications, print media, travel blogs and travel websites, and look for guest opportunities by our host on podcasts, radio programs, TV talk shows and news programs. 

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Instagram: Roughly 3 - 4 posts during the initial season 1 - Episode push will be made (over about 10 days), images and short videos all featuring your location., promoting your episode. Following that, we'll continue to post images via Instagram to promote your location and it's episode throughout the next 12 months. We also start sharing content captured while on locating filming the episode in your area which starts promoting your locating to our followers months ahead of the reason of the airing of the episode feauring your location. 

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Facebook: We use Facebook to share website updates, episode updates, exclusive behind the scenes, location/episode previews, or extended segments with "not seen on TV" video content. 

YouTube: Same as Facebook, we release fun behind the scenes, extended segments, and the long version of our sustainable/give-back/Do-Go segment.

The AWOL Website: We use airwaterorland.com to write blog posts, photo essays, share trip itineraries, info on all the restaurants, outfitters, tour operators, lodging, etc.. featured on your episode. These blog posts provide powerful Keyword SEO items boosting your locations searchability to travelers and provide organic website traffic to your website and episode partners.

Paid Digital Marketing: Our paid digital marketing budget within our baseline production budget is limited to funds reminding following all costs required to complete production of each episode. Future advertising sponsors allow us to increase our over all paid digital marketing budget for each season. Location partners can also add dedicated marketing funds for the AWOL team as a à la carte add-on of a $1,000.00 minimum used across Facebook, Instagram, YouTube, Google Adwords/AdSense, or press wires.

Evergreen Cross promotional Marketing Tools: For each episode, we will share a online folder with downloadable assets, promotion images, promotional trailer video clips for Instagram/Facebook/YouTube, which are evergreen to cross promote your episode among all parties and partners of the episode featuring your location on AWOL. 

LOCATION PARTNER INFORMATION
&
PRODUCTION INVESTMENT

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This Is AWOL

Hyper-focused on outdoor adventure travel and targeted to millennials/multi-generational travelers, AWOL is the hottest new travel series headed to Amazon Prime in 2019. AWOL is not just about the host, it is about capturing genuine experiences, places, and the stories of those who call your destination home. We know AWOL will inspire viewers to travel to, document, and share their weekend trip or extended vacation in untapped locations. An episode of AWOL should feel familiar to long time visitors and locals alike while resonating with newcomers first learning about your destination by watching our show.

 

Watch a sample of our intro and get excited to partner with us! 

 

Problems with Travel Media

  • Travel content is often TOO BROAD, making it impossible to speak directly to a niche of travel and their interests.

  • Lesser known destinations are often OVERLOOKED in travel media, favored by major travel landmarks and commercialized tourism areas.

  • Tried-and-true traditional travel shows are LACKING the new media styles that are prevalent in today’s social media-based habits of on-the-go millennials.

SOLUTIONS

FOCUSED PROGRAMMING

Narrowing in on the outdoor adventure travel market, we showcase the mix of activities, lodging, and authentic local culture options that offer broader accessibility to travelers while allowing active, outdoor, adventure activities take the spotlight.

AUTHENTIC EXPERIENCES 

With the help of tourism boards, charismatic locals, tour operators, and outfitters, we divert from the traditional travelogue format and dive into the true essence of destinations, offering a local experience focused on the expectations of the modern traveling outdoor lover.  

MODERN MEDIA APPROACH

Millennials are becoming the leading travel consumers – they rely heavily on research, booking trips online and social-media sharing. Amazon's Prime Video Streaming Channel, supplemental web content, cross platform marketing, press outreach, and social media content all drive travelers to look into your destination. 

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WHY FOCUS ON ADVENTURE

GROWING MARKET: Outdoor adventure travel is projected to grow over 40% annually now through 2020 and beyond. 

ECONOMICAL BOOST: Outdoor adventure travel tourism is a driving force in economical growth for many communities.  

EXPERIENCES: Global travelers are spending their money on experiences, and adventure travel is one of the most dynamic ways to achieve this. 

SHAREABILITY: Outdoor adventure travel offers a unique shareability on social media for travelers. Social media is one of the most powerful tools for organic marketing traffic.  

Examples of ADVENTURE TRAVEL

Passive

  • Sport Fishing

  • Orienteering

  • Off-Road Motorized sports

  • Camping

  • Research Expeditions

Active

  • Hiking/Backpacking

  • Water sports

  • Horseback riding

  • Snow sports

  • Cycling

Very active

  • Paragliding / Wind Sports

  • Skydiving

  • Caving

  • Trekking

  • Climbing (mountain, rock, ice)

 
 

By THe NUMBERS

 
 
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DEMOGRAPHICS

Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who look to the outdoors for "bucket list" trips. 

As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their personal values.

 

WHAT THEY'RE LOOKING FOR

EXPLORING
78% are looking for thrilling & active vacations, as opposed to lazy trips. 
LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as a part of their vacations.
EATING
98% want to experience the local cuisine, yum! 

WHO IS AWOL REACHING

  • 60% Female - 40% Male

  • Ages 29 - 54

  • College Educated

  • Top Ranking Countries: USA, UK, Spain, Mexico & Central America


DEI - DIVERSITY, EQUITY, INCLUSION = IT MATTERS TO US

Angel is breaking new ground as one of the only Latino hosts in North American travel media/TV and we believe in the importance of doing our part to show diversity, equity, and inclusion (DEI) in both the tourism and outdoor industries. Our team is diverse with immigrants, people of color, and LGBTQ all represented, and when it comes to how we film each episode of AWOL, DEI is at the top of our list of priorities. From guests to guides, locals to business owners, we want our audience to see the diversity of your community, because that’s part of what makes it special and it’s what traveling consumers want to see.

 
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Amazon Prime Video is a leading Movie & TV streaming services. Its 46+ million total active users helps Amazon Video ranks in the top 5 of all streaming networks.

 
 

Subscribers by Market(2017)

NORTH AMERICA: 31.8 Million
UK / EUROPE: 7.1 Million
Other: 6.2 Million
LATIN AMERICA: 1.5 Million

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Amazon Video User Viewing Habits

AWOL’s CURRENT RANKING

Search under, Outdoor Travel: First page hit
Reviews & Rating:
15 reviews, 5 star rating
Peak Watch Days:
Tuesday & Thursday
Most single day Views:
1,560 (Nov 7, 2018)

 
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RECENT Facebook Video Performance

AWOL videos produced and released for Facebook Video average the following organic views in the first week of publishing:  

 
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8,000 +
Views

 
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100+
Shares

 
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300+
Likes

 
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Marketing strategy for each episode

Marketing our series doesn't just help the success of our series, it draws new viewers and potential travelers to learn about your area. 

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It's all a big ecosystem that works together. Not everyone will watch the show, and that's ok! The AWOL ecosystem is designed to capture all media digestion habits of travelers while directing them to your destination for potential future travel. Sometimes travelers view content on Instagram, watch one of our video clips on YouTube, or just read a articles on our website, and from that alone consider a trip to your area. Others will find something on Facebook, watch the episode/season 1, then look into your area for possible visits. No matter how they find you, they can and will find out about your location from AWOL.

We can also host contests or giveaways to continue to promote your location, and spread the word of the episode featuring your area at the same time.

Giveaways or Contests

THIS COULD BE YOUR DESTINATION

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Dear Friend,
Thanks for taking the time to meet with me while at the Travel Show. You can find all the info provided in person here, digitally, for easy sharing with team and board members. I hope to hear from you soon and that you’ll consider working with AWOL for your upcoming media goals. Talk soon and happy adventuring.

Yours Truly,
(Angel) David Verde


This Is A.W.O.L.

Hyper-focused on outdoor adventure travel, targeting millennials/multi-generational travelers, AWOL is the new standard of travel TV, made for the next generation of travelers. Premiering on Amazon Prime in 2019, AWOL is not about the host but about capturing genuine experiences, places, and stories, inspiring viewers to travel to, document, and share their adventures in these untapped locations. An episode of AWOL should feel familiar to long time visitors, locals, and newcomers alike. It's fresh, it's fun, it makes viewers want to get off the couch, get outside, try new experiences, flavors, and customs, and say ‘yes’ to those unforgettable moments of spontaneity that only happen when we travel and embrace the great outdoors.

Our only question is, are you ready to go AWOL with us?


ABOUT THE SHOW

AWOL - Air Water or Land is the newest travel series premiering on Amazon.com’s streaming video channel, Prime Video, hosted by adventure traveler, Angel Verde. Each episode is focused on one geographic area. 

Every destination has a story, every adventure is worth spotlighting. Angel approaches every episode with genuine curiosity, ready to try new things that travelers seek for themselves.

With a platform as large and powerful as Amazon Prime Video, AWOL has an evergreen shelf-life that broadcast networks cannot offer as far as its ability to reach new audiences for years to come. With a non-exclusive deal with Amazon, we’re able to air AWOL on Amazon indefinitely while still finding new networks to carry AWOL in the future.



Each episode features:

  • One geographic location (or region)

  • Destination marketing sponsorship by way of title cards

  • Angel actually doing each activity (for example, a 5 mile hike before sunrise with film crew in tow. That’s how we roll)

    Interviews with locals or having a “night on the town” at the favorite local haunt after a day of adventuring

  • And then some!

Watch a full episode

Insider Notes

  • Angel and his team have decades of experience producing compelling visual content.

  • Most episodes of AWOL are shot in five to six days with a three person cast and crew.

Links

Amazon Prime Video Series Page (and full episodes)


B-roll + Episode Feature = AWESOMENESS

In addition to your location being featured on our show, social media, and website, our professional video production team captures stunning b-roll footage that we can then deliver to you.

  • Organized by subject matter

  • HD, 1080p, 10 -bit, 4:2:2 video files

  • Destination ownership in perpetuity

  • Delivered on hard drive

 

Still Photography

We capture candid still images while on location that serve many uses. Whether for press or social media promotion of your destination, these images add even more value to the media assets we can provide our destination partners. See some example photos from past shoots below.

  • All Photos Are Full-Size, High Resolution Images
    (Large enough for most print needs)

  • 2 - 4 Edited Photos From Each Location/Activity

  • Full Commercial Right for Use

  • Professionally Edited and Color Corrected


Content is King - We’re here to produce it

We’re a destination content producing machine! We love each place we visit so creating its own batch of additional content is just an added value we give all our partners to push as much traffic to your destination as possible. See what we do in addition to each episode below.

  • 3 unique web highlight clips for YouTube and Facebook Video

  • Original blog/stories including itinerary details and SEO keyword optimization

  • Photo and video clips with key hashtags on Instagram

  • Press push to local, regional, state, national, and international media

Industry Reference

"Working with AWOL's team of professionals was a joy. From planning to execution, the process was made easy with strong communication and industry expertise. The response from our feature in AWOL on social media and the traveling public has been overwhelming. Angel has a passion for the outdoors that conveys superbly on camera and makes this a must-do project for all destination marketing organizations."

Maureen Kelley, Nelson County Virginia, Director of Tourism and Economic Development

 

“We can’t wait to see Northeast Tennessee told the way AWOL and Angel tells stories. They were so easy to work with, on time and schedule every day. What a great crew.”

Alicia Phelps, Northeast Tennessee Tourism Association, Executive Director

Our Past Clients 

 

DEI - Diversity, Equity, Inclusion = It matters to us

Angel is breaking new ground as one of the only Latino hosts in North American travel media/TV and we believe in the importance of doing our part to show diversity, equity, and inclusion (DEI) in both the tourism and outdoor industries. Our team is diverse with immigrants, people of color, and LGBTQ all represented, and when it comes to how we film each episode of AWOL, DEI is at the top of our list of priorities. From guests to guides, locals to business owners, we want our audience to see the diversity of your community, because that’s part of what makes it special and it’s what traveling consumers want to see.

DEMOGRAPHICS

Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips. 

As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.

 

What they're looking for

EXPLORING
78% are looking for thrilling & active vacations, as opposed to lazy trips. 
LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as a part of their vacations.
EATING
98% want to experience the local cuisine, yum! 

WHO IS AWOL REACHING

  • 60% Female - 40% Male

  • Singles, couples, multi-generational families

  • Ages 25 - 54

  • 65,000k+ Income (140,000k +/- household )

  • College Educated

  • Top Ranking Countries: USA, UK, Spain, Mexico & Central America


Our metrics are gathered from our pilot episode which went live on Amazon Prime in August 2018.

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Subscribers by Market(2017)

NORTH AMERICA: 31.8 Million
UK / EUROPE: 7.1 Million
Other: 6.2 Million
LATIN AMERICA: 1.5 Million

CURRENT RANKING

Search under, Outdoor Travel: First page hit
Reviews & Rating:
15 reviews, 5 star rating
Peak Watch Days:
Tuesday & Thursday
Most single day Views:
1,560 (Nov 7, 2018)


PROJECTED SEASON 1 DESTINATIONS

 
  • Lousiana

  • TBD

  • TBD

  • Nelson County, Virginia

  • Northeast Tennessee

  • Currituck County, North Carolina


SEASON 2 PARTNER INVESTMENT

Our Season 2 Partnership Investment begins at $18,000.00 USD.

MEet OUr Team

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Based out of Virginia, our production collective is comprised of award winning visual creatives and adventure lovers who have worked together on commercial and corporate campaigns over the past 7 years. If you’d like to learn more about out team in depth, visit our company masthead.

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Angel “David” Verde
Host & Showrunner

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Brian Yohn
Creative director and GRAPHIC DESIGNEr

David Franusich
DIRECTOR OF PHOTOGRAPHY

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EMILY BARKER
PR & SOCIAL MEDIA

Lauren Fulton
Production Manager

Christina O’Connor
Series Co-Creator

 

CONTACT INFO

A. David Verde
Showrunner & Host
Email: david@airwaterorland.com
Cell: +1 (540)550-8102
(David is located in Virginia, USA in the EST timezone)