A.W.O.L. | Travel TV

AWOL's Website Performance

Airwaterorland.com

A.W.O.L.'s website went public in March 2018. As we have begin to add content, our site visits have grown with it. The A.W.O.L. site hosts a variety of content from each episode and destination featured on our show that drives online search traffic to our page, and your destination. From behind-the-scenes footage, bonus features, travel tips, and promotional editorial articles, this wide range of content digestion meets the modern traveler's research habits, wants, and needs. 

Monthly Page Visits

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A.W.O.L. Target AUDIENCE - Millennials

those they influence 

Why Millennials?

Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips. 

 

As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.

  

 

Breaking down Millennials - Just the 87 Million in the USA

 
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                            *Google
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Google is king

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What they're looking for 

EXPLORING
78% are looking for thrilling & active vacations, as opposed to lazy trips. 

LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as apart of their vacations.

EATING
98% want to experience the local cuisine, yum! 

 

Networks & studios we've worked with

Travel Production Experts  

A.W.O.L. is the 4th travel program DVE Studios has been on production with; this being the 2nd fully-produced travel series by our team. Each time, we continue to produce higher quality video content, growing viewership, and promotion to locations. Combined, we have over 20 years of experience, delivering the highest quality lifestyle, outdoor, and travel content.

 
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YouTube is a vital marketing and promotional tool in your social media arsenal as it adds video to online travel search results for your area. In addition to it's versatile use and presents on it's own platform, YouTube is easily embedded into websites, e-newsletters, and online articles about your destination.

 

Recent YouTube Performance

VIDEOS FOR CLIENTS 

DVE - Studio Original Content 

 

DJ Tech Tools
(Non-Travel Related)
# of Videos Produced For Client: Ongoing
Channel Subscribers: 277K
Average Video Views: 25,000

PaddleTV
(Paddle Sport Travel)
# of Videos Produced For Client: 4
Channel Subscribers: 30K
Average Video Views: 4,000

Other DVE Studio Originals
(Promos/short firms, etc)
# of Videos Produced: 50+
Number of Channels: 4
Average Video Views:
Varies by Video Theme

Souther Street Style Tour
(Retail/Fashion/Lifestyle Travel)
# of Videos Produced: 6
Channel Subscribers: 31
Average Video Views: 3,000

 
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F.A.Q on COST

OUR MARKETING BUDGET IS SMALL BUT WE WANT A.W.O.L. to visit OUR AREA. 

  • Don't give up on the idea until you discussion your wants and needs first so we can really narrow in on a solid proposal.

how does the final proposed cost get determined? 

  • Using the price listed above. The final cost would be $17,000 + Whatever travel, lodging, food/hospitality, activite cost not covered by you = total cost

How much does Travel, lodging, food/hospitality, and activities typically run? 

  • It varies from location to location, but for most production trips in the continental US that required air travel, our crew needs $3,000 - $5,000 to cover these expenses. 

Is the price listed above your firm production cost? 

  • The production cost listed above is our most ideal starting point for services and content delivered by our video production crew, but you can opt out of some items to help bring your budget to a more manageable and feasible range. 

What are some OPTIONs to help subsidies our investment?

  • We recommend finding neighboring partners other invested parties in your area (corporations, large retailers, etc..) to partner up as well. We can help that conversation so they know what they can gain from working with you and Team A.W.O.L.. 

Are their grants available to help fund production? 

  • Many state film offices offer grants to assist the filming and production of TV or movie production. State level tourism offices also will often have funds set aside to offer smaller locations to help fund marketing and promotional efforts. 
 
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A.W.O.L. Long Format Production options

The final production cost is based on travel, hospitality, lodging, activity and support, with additional production/service cost options. See below for estimated costs.

 

OPTION 1 - $17,000 +

INCLUDED DELIVERABLES

  • On-location for 4–5 days
  • 1–2 activities filmed per day
  • Location featured in a single episode on A.W.O.L.
  • Location promoted on airwaterorland.com blog, additional travel information, behind-the-scenes, and web-exclusive videos
  • 3 unique web highlight clips, hyperlinked and promoted on A.W.O.L.’s YouTube channel and/or Facebook
  • Full catalog of B-roll footage delivered in approximately six weeks (Commercial rights included)
  • Select number of still images from activities filmed
  • 1 Edited commercial spot for your use (15 or 30 second)

Option 2 - $14,000 +

INCLUDED DELIVERABLES

  •  On-location for 4–5 days
  • 1–2 activities filmed per day
  • Location featured in a single episode on A.W.O.L.
  • Location promoted on airwaterorland.com blog, additional travel information, behind-the-scenes, and web-exclusive videos
  • 3 unique web highlight clips, hyperlinked and promoted on A.W.O.L.s YouTube channel and/or Facebook
  • Select number of still images from activities filmed
  • Full catalog of B-roll footage delivered in approximately six weeks (Commercial rights included)

Option 3 - $12,000 +

INCLUDED DELIVERABLES

  •  On-location for 4 days
  • 1–2 activities filmed per day
  • Location featured in a single episode on A.W.O.L.
  • Location promoted on airwaterorland.com blog, additional travel information, behind-the-scenes, and web-exclusive videos
  • 3 unique web highlight clips, hyperlinked and promoted on A.W.O.L.s YouTube channel and/or Facebook
  • Select number of still images from activities filmed

Approximate travel, hospitality, lodging, activity and support cost
* Average cost for continental U.S. locations ranges from $4,000–$6,000 USD
* Average cost for international locations varies based on location; the largest cost is often airfare
* International destinations require interpreters, ground transportation with a commercially-licensed driver (large passenger vans or small buses), and in some locations, security

 

 

à la carte

*Only available when in additional to package option 1, 2, or 3

 
  • Full B-Roll catolog from shoot: $2,000

  • Broadcast-ready 60- and 120-second spots: $3,o00

  • Broadcast-ready 15- and 30- second spots: $3,000

  • 1–3 minute web-based promotional video branded for your use: $3,000

 
 

Sustainable and mindful tourism - Environmental PSA

Contributing and advocating the well being of the communities and environments we visit, play
and vacation in matters to all of us – not just the locals. This is one of the more important underlying messages we share on our show, so here’s an opportunity to highlight it in a big way!

Woven into the storyline of one of our segments in each episode of A.W.O.L, we bring awareness to the conservation efforts being made in your area. We will distribute the extended segment directly speaking of your efforts of sustainable and mindful tourism through AWOL’s online community and deliver this segment to you for reuse online as well.

Whether it’s collecting litter on the beach, protecting wildlife habitats, advocating for protected public land and recreational areas, planting a native tree, or using reusable bags at the local market; together, we can encourage a healthier planet.