A.W.O.L. | Travel TV

DEMOGRAPHICS

Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips. 

As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.

 

What they're looking for

EXPLORING
78% are looking for thrilling & active vacations, as opposed to lazy trips. 
LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as apart of their vacations.
EATING
98% want to experience the local cuisine, yum! 

WHO IS AWOL REACHING

  • 60% Female - 40% Male

  • Ages 29 - 54

  • College Educated

  • Top Ranking Countries: USA, UK, Spain, Mexico & Central America

 
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Amazon Prime Video is a leading Movie & TV streaming services. Its 46+ million total active users helps Amazon Video ranks in the top 5 of all streaming networks.

 
 

Subscribers by Market(2017)

NORTH AMERICA: 31.8 Million
UK / EUROPE: 7.1 Million
Other: 6.2 Million
LATIN AMERICA: 1.5 Million

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Amazon Video User Viewing Habits

AWOL’s CURRENT RANKING

Search under, Outdoor Travel: First page hit
Reviews & Rating: 15 reviews, 5 star rating
Weekly Average: 900 - 2,500 views per week
Peak Watch Days: Tuesday & Thursday
Most single day Views: 1,560 (Nov 7, 2018)


PROJECTED SEASON 1 DESTINATIONS

 
  • Arizona / New Mexico, USA

  • Florida, USA

  • Western USA

  • Nelson County, Virginia

  • Northeast Tennessee

  • Currituck County, North Carolina