Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips.
As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.
What they're looking for
78% are looking for thrilling & active vacations, as opposed to lazy trips.
LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as apart of their vacations.
98% want to experience the local cuisine, yum!
WHO IS AWOL REACHING
60% Female - 40% Male
Ages 29 - 54
Top Ranking Countries: USA, UK, Spain, Mexico & Central America