This Is AWOL
Hyper-focused on outdoor adventure travel, targeting millennials/multi-generational travelers, AWOL is the new standard of travel TV, made for the next generation of travelers. Premiering on Amazon Prime in 2019, AWOL is not about the host but about capturing genuine experiences, places, and stories, inspiring viewers to travel to, document, and share their adventures in these untapped locations. An episode of AWOL should feel familiar to long time visitors, locals, and newcomers alike. It's fresh, it's fun, it makes viewers want to get off the couch, get outside, try new experiences, flavors, and customs, and say ‘yes’ to those unforgettable moments of spontaneity that only happen when we travel and embrace the great outdoors.
Our only question is, are you ready to go AWOL with us?
ABOUT THE SHOW
AWOL - Air Water or Land is the newest travel series premiering on Amazon.com’s streaming video channel, Prime Video, hosted by adventure traveler, Angel Verde. Each episode is focused on one geographic area.
Every destination has a story, every adventure is worth spotlighting. Angel approaches every episode with genuine curiosity, ready to try new things that travelers seek for themselves.
With a platform as large and powerful as Amazon Prime Video, AWOL has an evergreen shelf-life that broadcast networks cannot offer as far as its ability to reach new audiences for years to come. With a non-exclusive deal with Amazon, we’re able to air AWOL on Amazon indefinitely while still finding new networks to carry AWOL in the future.
Each episode features:
One geographic location (or region)
Destination marketing sponsorship by way of title cards
Angel actually doing each activity (for example, a 5 mile hike before sunrise with film crew in tow. That’s how we roll)
Interviews with locals or having a “night on the town” at the favorite local haunt after a day of adventuring
And then some!
Watch a full episode
Angel and his team have decades of experience producing compelling visual content.
Most episodes of AWOL are shot in five to six days with a three person cast and crew.
B-roll + Episode Feature = AWESOMENESS
In addition to your location being featured on our show, social media, and website, our professional video production team captures stunning b-roll footage that we can then deliver to you.
Organized by subject matter
HD, 1080p, 10 -bit, 4:2:2 video files
Destination ownership in perpetuity
Delivered on hard drive
We capture candid still images while on location that serve many uses. Whether for press or social media promotion of your destination, these images add even more value to the media assets we can provide our destination partners. See some example photos from past shoots below.
All Photos Are Full-Size, High Resolution Images
(Large enough for most print needs)
2 - 4 Edited Photos From Each Location/Activity
Full Commercial Right for Use
Professionally Edited and Color Corrected
Content is King - We’re here to produce it
We’re a destination content producing machine! We love each place we visit so creating its own batch of additional content is just an added value we give all our partners to push as much traffic to your destination as possible. See what we do in addition to each episode below.
3 unique web highlight clips for YouTube and Facebook Video
Original blog/stories including itinerary details and SEO keyword optimization
Photo and video clips with key hashtags on Instagram
Press push to local, regional, state, national, and international media
"Working with AWOL's team of professionals was a joy. From planning to execution, the process was made easy with strong communication and industry expertise. The response from our feature in AWOL on social media and the traveling public has been overwhelming. Angel has a passion for the outdoors that conveys superbly on camera and makes this a must-do project for all destination marketing organizations."
Maureen Kelley, Nelson County Virginia, Director of Tourism and Economic Development
“We can’t wait to see Northeast Tennessee told the way AWOL and Angel tells stories. They were so easy to work with, on time and schedule every day. What a great crew.”
Alicia Phelps, Northeast Tennessee Tourism Association, Executive Director
Our Past Clients
DEI - Diversity, Equity, Inclusion = It matters to us
Angel is breaking new ground as one of the only Latino hosts in North American travel media/TV and we believe in the importance of doing our part to show diversity, equity, and inclusion (DEI) in both the tourism and outdoor industries. Our team is diverse with immigrants, people of color, and LGBTQ all represented, and when it comes to how we film each episode of AWOL, DEI is at the top of our list of priorities. From guests to guides, locals to business owners, we want our audience to see the diversity of your community, because that’s part of what makes it special and it’s what traveling consumers want to see.
Millennials are hyper-influenced by word-of-mouth and what they see on social media. Traveling more than any other generation in history, millennials are even boosting popularity of multi-generational travel. Although Millennials are our target, our content is relevant to Gen-X'ers, as well as active baby boomers who make many "bucket list" trips.
As the largest generation since the baby boomers, millennials want to connect to others and the world in an authentic way. They push boundaries, map out their own itineraries, prioritize staying in local neighborhoods, and make choices of services or brands that align with their values.
What they're looking for
78% are looking for thrilling & active vacations, as opposed to lazy trips.
LEARNING & VOLUNTEERING
78% want to learn something new, where 32% seek non-religious volunteer opportunities as a part of their vacations.
98% want to experience the local cuisine, yum!
WHO IS AWOL REACHING
60% Female - 40% Male
Singles, couples, multi-generational families
Ages 25 - 54
65,000k+ Income (140,000k +/- household )
Top Ranking Countries: USA, UK, Spain, Mexico & Central America
Our metrics are gathered from our pilot episode which went live on Amazon Prime in August 2018.
Subscribers by Market(2017)
NORTH AMERICA: 31.8 Million
UK / EUROPE: 7.1 Million
Other: 6.2 Million
LATIN AMERICA: 1.5 Million
Search under, Outdoor Travel: First page hit
Reviews & Rating: 15 reviews, 5 star rating
Peak Watch Days: Tuesday & Thursday
Most single day Views: 1,560 (Nov 7, 2018)
PROJECTED SEASON 1 DESTINATIONS
Arizona / New Mexico, USA
Nelson County, Virginia
Currituck County, North Carolina
Season 2 Partner Investment
Our Season 2 Partnership Investment begins at $18,000.00 USD.
MEet OUr Team
Based out of Virginia, our production collective is comprised of award winning visual creatives and adventure lovers who have worked together on commercial and corporate campaigns over the past 7 years. If you’d like to learn more about out team in depth, visit our company masthead.
Angel “David” Verde
Host & Showrunner
Creative director and GRAPHIC DESIGNEr
DIRECTOR OF PHOTOGRAPHY
PR & SOCIAL MEDIA
A. David Verde
Showrunner & Host
Cell: +1 (540)550-8102
(David is located in Virginia, USA in the EST timezone)